
360° tour: Close sales faster with online viewings
If you want to successfully sell your property today, you have to keep up with the times. With a virtual tour of your property, both prospective buyers and sellers save a lot of time, as the viewing can take place without an appointment and without having to travel to the property.
Advantages for sellers
Prospective buyers can view the property at any time of day and get a realistic impression of the premises. This means that the seller receives fewer enquiries, as buyers can easily answer their own questions. Nerve-wracking viewing tours are avoided, because after an online tour, only genuine prospective buyers usually approach the seller. Others, on the other hand, realize on the screen that the property is not suitable for them. Another important point is that the software can also be used to record and evaluate the user behavior of interested parties during a 360° tour (more on this below).
What needs to be considered?
A virtual tour has many advantages, but creating one is not exactly straightforward for the layperson. If you want to market your property in the best and most efficient way possible, you should not do without professional help. Only a well-made 360° tour tailored to this goal will leave a lasting impression on the buyer. On the other hand, you can save yourself the trouble of creating an animation with Google Street View that only captures the exterior of the property—interested parties can use this tool themselves if they want to.
Why should a real estate professional create a 360° tour?
360° tours are now part of the services offered by many real estate agents. Real estate professionals know exactly how to plan and design the perfect shoot with a 360° camera and, of course, bring the necessary equipment with them. But the shoot alone is not enough. The images are then edited using post-production software. Real estate agents offer the technical know-how for this and also help your property achieve greater reach in the marketing process. Above all, however, they use 360° tours not only to present properties in an impressive and contemporary way, but also to record how intensively individual prospective buyers engage with the property and how long they spend in individual rooms during their virtual tour. This allows conclusions to be drawn about the seriousness of the prospective buyers, but also about any problems with the property that may stand in the way of a purchase decision. The 360° tour is therefore an important tool for pre-selecting interested parties and also for preparing sales talks. Only by consulting a real estate professional can sellers really make the most of this tool's potential for successfully selling their property.
Do you have any questions about 360° viewings or do you need assistance in marketing your property? Then get in touch with us. We will be happy to help you.
Need more information?
- Wikipedia: 360-degree video
- www.br.de: Apartment viewings during the coronavirus pandemic – what is permitted?
Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific case.
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