
Drone videos: Your added value in real estate marketing
Aerial photos and videos taken with drones are now offered by many real estate agents as a service for marketing properties. They enable an impressive presentation of the property for sale. Above all, however, prospective buyers get a good overview of many important features on their screens: the location and size of the property, the surroundings, the landscape, the floor plan of the house and any outbuildings, the neighboring buildings – all of which can be seen at a glance from a bird's eye view. Certain aspects are even more clearly visible than during an on-site visit.
The immediate surroundings are often the deciding factor
A virtual 360-degree tour gives interested parties a very good insight into the interior of the property, but the immediate surroundings are often left out. However, the immediate location also plays an important role in the purchase decision. Listings with a few beautiful picture-book views of the location only convey an inaccurate and sometimes even misleading impression. As a result, it is not uncommon for property seekers to make their way to a viewing only to find that they do not like the neighborhood. This is a waste of time and effort for both the seller and the prospective buyer.
What added value do drone videos offer real estate sellers?
Drone photos and videos are the perfect complement to a 360-degree tour. They give a precise impression of the surroundings of your property. Although this also attracts more prospective buyers from outside the region to your property listing, only those who really want to buy this property in this location will show up for a real on-site viewing. Increasing the efficiency of processes by assigning specific inquiries or problems to the appropriate offers or solutions more quickly is, of course, a key feature of digitalization in general. This also applies to the use of drone videos and virtual tours in real estate marketing. Real estate agents call this process "qualification": prospective buyers "qualify" more quickly for a property, or conversely, a property listing "qualifies" as the right offer for the buyer. Instead of taking numerous viewings on the off chance of finding what you are looking for and only gradually gaining clarity about your own search criteria, this selection process now largely takes place online. The advantage for you as a real estate seller is that marketing is faster and you save yourself viewings that are not productive. A good thing—not only in times of coronavirus.
Would you like to learn more about the advantages of drone videos and virtual tours in real estate marketing? Contact us! We will be happy to advise you in detail.
Further information can be found here:
Handelsblatt: Drones and 3D viewings – the digital future of real estate brokerage
Badische Zeitung: Virtual alternatives
Haufe.de: Virtual tours: Tools, services, and costs at a glance
Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific case.
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