
Flyers, posters, and more: Why you shouldn't rely solely on real estate portals when selling property
Neighborhood marketing: What are the options?
Flyers in mailboxes, notices in supermarkets, or "For Sale" signs right outside the front door. You've probably seen all of these in your neighborhood. You've probably even found a flyer or two in your mailbox. The best way to reach potential buyers in your neighborhood is by sending clear, visual signals. A "For Sale" sign in front of your property will usually attract many potential buyers if it is placed in a clearly visible location. It is also important that your contact details are clearly legible. After all, potential buyers need to know who to contact. Professional real estate agents provide their phone number so that they can be reached directly by interested parties. For private sellers, this can backfire if the phone doesn't stop ringing. It may therefore be a good idea to refer buyers to a website with further information first.
You can include more information on a flyer than on a sign. A good photo is important here to spark interest. After all, interested parties don't have the property in front of them to get an idea of what it looks like. Other useful information includes the square footage, lot size, energy efficiency rating, number of rooms, and, of course, the asking price. To reach the entire neighborhood, you will need a large number of flyers. Depending on the neighborhood, professionals distribute an average of 5,000 flyers. Distributing them takes quite a while. It can take up to seven hours to distribute the first 1,000 flyers in the neighborhood. Therefore, it can't hurt to simply hand a few flyers to neighbors and acquaintances. Perhaps Mrs. Müller's daughter next door has been looking for a home for a long time, or Mr. Meier will take the flyers with him to his next get-together. Posters in the supermarket with a brief description can also reach several people at once with little effort.
Why a real estate agent can't hurt when it comes to neighborhood marketing
As you can probably guess, these marketing campaigns need to be well planned and take up a lot of time. If you are thinking about selling your property, you probably don't have much of either at the moment. A real estate agent knows exactly which marketing campaigns work and has the capacity to implement them quickly.
And there's one more thing: if you sell privately to a neighbor, you usually don't get the best price. Neighbors and acquaintances often want a friendly price or instinctively compare the property to their own, which they paid much less for 20 years ago. A neutral third party has a clear advantage in negotiations here.
Do you need help marketing your property? Contact us now with no obligation. We will be happy to assist you.
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