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Selling real estate with the help of social media

Social media is now an integral part of everyday life for most people. So it comes as no surprise that the real estate industry is also using social media channels for its own purposes. But what makes a good real estate post?

Social media offers a decisive advantage for sales: targeted reach. This simply means that your offer reaches your target group in a more focused and larger number. In a sense, owners can do the same as influencers and, instead of followers, get potential buyers excited about their product, i.e., their property.

However, there is more to it than just posting a picture of the property. Here, too, the words "know-how" are 100 percent accurate. Many real estate agents use Facebook and other social media not only for their own social media presence, but have also adapted to this modern form of real estate marketing.

Adaptation leads to success

know your target audience and the language they use on the respective social media channel. For example, if you want to appeal to young prospective buyers up to the age of 29, Instagram is the right place for you. If you want to get people aged 35 and over excited about your property, Facebook is your medium of choice. When it comes to reach, the channels mentioned above are preferable to Twitter, which has a smaller reach.

In addition to the target group, the right presentation is also important. The graphic representation of the property must not be of poor quality on any social media channels. The texts should also be the right length. Brevity is the key to success. Experiment with interesting angles (for example on Instagram) and pay attention to the right lighting conditions. Videos can also be posted alongside images for visual marketing.

The format makes the difference

When it comes to viewing on mobile devices, the recommended format for images and videos is important. After all, the post should also appeal to mobile users. The posts should also not look like advertising. Authenticity is key.

What advantages does a real estate agent offer?

One post is not enough to maintain interest in a property listing. Regular posts keep curiosity and attention alive. A real estate agent has routine and experience in marketing properties via social media. It is easy for them to design a post for the listing on the channel of choice. Owners who want to sell professionally or seek advice are best advised to contact a local real estate agent. They know the regional real estate market best and can develop a professional marketing and pricing strategy for the sale that takes into account the individual situation of their clients.

Are you looking for support in marketing your property? Contact us! We will be happy to advise you.

 


notes
For reasons of better readability, the generic masculine form is used in this text. Female and other gender identities are expressly included insofar as this is necessary for the statement.

Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific case.

Photo: © AndreyPopov/Depositphotos.com

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