The property listing is the calling card for the property and contains all the important information that a buyer needs to make a purchase decision. A high-quality property listing promotes a positive assessment by the prospective buyer and has been proven to lead to a more successful sale.

Where do I advertise my property?
Many properties are advertised online. Advertising on social media is becoming increasingly popular. However, old-fashioned newspaper ads are also a way of advertising properties for sale. In addition to these channels, real estate agents can also list properties on their agency websites and support owners as real estate experts during the sale. It is advisable to use more than one channel for advertising.
Advertising on online real estate portals
Private sellers can list their property on ImmobilienScout24, Wohnungsmarkt24, eBay Kleinanzeigen, immowelt, and many other portals. These online portals offer a number of advantages. On the one hand, they allow you to reach a large number of potential buyers, and on the other hand, the property can be advertised with just a few clicks and settings. The link to the online advertisement can also be shared on social media. Once the sale has been completed, the property listing can be deactivated.
The target audience covers a wide age group, as older people are now also browsing online real estate portals. Using multiple channels also increases your reach. When deciding whether to advertise the property on an online real estate portal, it is also important to consider the type of sale. If the sale is to be discreet and quick for personal reasons, a real estate portal or sharing the link on social media is not necessarily suitable. After all, sellers reveal a lot of information about themselves.
Use of social media
When choosing a social media channel, it again depends on the target group. Facebook, for example, is used by a wide age group. Many young people are increasingly using Instagram. These channels do not publish a complete listing, but rather a short post with a link to the real estate portal.
Advertising in the regional newspaper
The advertisement is placed in the classifieds section. Although this reaches fewer people than Instagram and other social media platforms, it is a good way to target an older audience. A newspaper advertisement is ideal for advertising barrier-free and age-appropriate properties, for example.
Advertising with a real estate agent
When advertising, it is not only the "where" that matters, but also the quality of the advertisement. Even small details can determine whether a prospective buyer will continue to consider the offer. The trick is to present the property in the best possible light. Owners can also get support from a competent and regional real estate agent. They are familiar with optimal marketing and the regional real estate market. In addition, they can discreetly offer the property in a short sale or publish the offer on their real estate website.
Are you planning to sell your property or do you have any questions? Then get in touch with us. We will be happy to assist you.
Notes
For reasons of better readability, the generic masculine form is used in this text. Female and other gender identities are expressly included insofar as this is necessary for the statement.
Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific case.
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