
How to find and reach your target group online
In order to sell your property at the best price and at the best time, it is not only important to know the current market situation and the value of the property. It is just as important to know the target group to whom the property is best suited. The target group for your property depends on various factors: the size of the house and plot, the location, and the floor plan. But it is just as important to consider the following questions: What family situation is the house suitable for? What age group is it suitable for? What are the preferences and needs of your target group? How much income do they have? Can they afford your property?
If a property has few rooms, it is probably less suitable for a young family. If it is too far from the nearest doctor and shopping facilities, it is generally less suitable for seniors. Take these factors into account when determining your target group. Once you have defined your target group, you can think about where you want to advertise your property. This is because the best place to reach your target group will vary depending on who they are. Nowadays, it is almost impossible to avoid advertising your property on the popular online real estate portals. This is because most interested parties first try to get an overview of what is available on the market online. Nevertheless, it can be worthwhile to place an ad in a regional newspaper. This is because older generations are not the only ones who still get their information from traditional media. On the other hand, figures from the online portal Statista show that more and more people over the age of 50 and 60 are on Facebook. This target group can therefore also be reached online.
The interest of young people and young families is probably best aroused via social media. However, experts recommend not advertising the property in too much detail. Social media is not suitable for this, as most people hardly take the time to read long texts. The most important information is usually sufficient. It is much more about style. Make a good impression with a good photo. You can use a filter to give a photo a certain "look": hip or elegant. Depending on the filter, you can reach different target groups. But be careful not to overdo it. If the reality doesn't match the photo, you may lose potential buyers when they come to view the property. In addition to photos, you can also easily use videos online.
Furthermore, one post is usually not enough on social media. Many people's news feeds are already full. Your post may therefore be quickly overlooked or forgotten. It therefore makes sense to remind people of your property at regular intervals with further posts.
Would you like to know which target group your property is suitable for and how you can best reach them? Contact us without obligation. We will be happy to advise you.