
Successfully marketing real estate on social media
Compared to online real estate portals, social media channels such as Facebook, Twitter, and Instagram seem to play only a minor role when it comes to marketing real estate. After all, anyone looking for a specific property is not going to start their search on social media. Nevertheless, these channels offer great potential. If you are regularly active on social media—let's say Instagram—and have a lot of contacts, you have probably noticed that the pictures or videos you post there reach many people who you didn't know were interested in the topic or the aesthetics of your pictures, for example.
Those who have many followers can achieve a lot
The same applies to real estate that is presented via social media channels. It is crucial that the person posting the offers is already established on the respective social network and has many followers. Ideally, these followers should be specifically interested in real estate and have subscribed to the channel for this very reason. An efficient way to increase the reach of your real estate listing on social media is therefore to look for a professional real estate agent in your area who is particularly active on the various platforms—and then entrust them with marketing your property.
Real estate agents are also professionals when it comes to marketing properties on social media
There are already real estate agents who have become real social media influencers. There is a lot of work behind this. Only those who regularly create new posts can gain and retain many followers. It is not enough to simply post real estate ads and exposés that interested parties could just as easily view on a real estate portal. Rather, an agent who pursues this path relies on a suitable tactic to generate enthusiasm among their followers. This often involves a mix of authentic, personal posts, information from the real estate industry, appealing photos – both of properties for sale and from more private areas of life – and perhaps announcements of events and webinars. Just as in the "analog world," real estate agents who are active in social media have a significant advantage, which is usually hard-earned. Your followers are much more likely to include people who are interested in your property than subscribers to a lifestyle or gaming channel. If a prospective buyer becomes aware of your property through the agent's network, the agent's good market knowledge and negotiating skills will of course also come into play, ensuring that your property is not only admired by many viewers on the internet, but ultimately also sold successfully.
Would you like to market your property specifically via social media? Contact us! We will be happy to help you.
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Legal notice: This article does not constitute tax or legal advice in individual cases. Please have the facts of your specific case clarified by a lawyer and/or tax advisor.
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