
What are the benefits of digital broker tools for real estate sales?
Developments in the digital age are not standing still. The use of digital tools in real estate agencies also benefits owners who are ready to sell and people looking for property. There are now new, innovative marketing methods for real estate. Some of these are not yet used in every real estate agency.
The latest digital solutions
One of the newer digital solutions in the real estate industry is the use of robots. These can not only automate business processes, e.g. through RPA (robotic process automation), but also enable real-time viewing tours. What's more, the robots do not require camera equipment or special processing software. Some technologies are already working with artificial intelligence.
The Swiss start-up Realbotengineering has developed Sam, a service robot for the real estate industry. This allows prospective buyers to move independently through properties without being there in person. The owner and the real estate agent are available to answer questions via video chat.
In addition to this specific example, there are many companies around the world that are further developing existing digital solutions and working on new innovative marketing methods.
A current example of this is the marketing product VUALÀ. The developers' goal here is to automate marketing and thus simplify real estate marketing processes for property owners and real estate agencies.
Established digital marketing methods
Some digital solutions can already be found in almost every real estate agency for marketing properties. These include 360° tours, which are now also possible with VR glasses.
In addition, many real estate agents work with digital home staging, which involves virtually furnishing properties. This method not only presents the property in the best possible light, but can also help prospective buyers make a decision.
Are you looking to sell your property or are you searching for a new home? Then get in touch with us! We would be happy to advise you.
You can find more information on this topic here:
- zinsland.de: Virtual reality house viewings
- SAM - viewing robot (codingmind.io)
- Vision for the future? The use of artificial intelligence in the real estate industry | KIWI
Notes
For reasons of readability, the generic masculine form is used in this text. Female and other gender identities are expressly included where necessary for the meaning of the text.
Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific case.
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