
Where should I advertise?
Immobilienscout24 is probably the best-known real estate portal on the internet. Accordingly, this is where most tenants and buyers are looking. This has its advantages and disadvantages. In times when demand is much higher than supply, choosing a less well-known portal can lead to a more selective search. In addition, different platforms charge different prices for an advertisement. Before you decide on one, it is therefore worth comparing prices. Which portal ultimately offers the best value for money also depends on the duration of the advertisement and other services offered. Interesting alternatives to Immoscout include Immowelt, Immonet, and eBay Kleinanzeigen.
When renting, it is sufficient to advertise on just one portal, especially in metropolitan areas. For sellers, however, it is advisable to spread the offer across several sites. After all, buying a house is a decision that prospective buyers consider carefully. Of the countless inquiries, only a fraction are actually interested in the property.
Facebook ads and posts in groups can be an interesting alternative to portals that focus specifically on real estate. Posting in a relevant group is even free. There are many groups on social media that are designed specifically for this purpose. This type of advertising is particularly suitable if you want to rent out your property. If, on the other hand, you are selling your property, a Facebook ad is probably the more interesting option. You don't need a big budget and you can define a specific target group by filtering by interests, for example. However, you are not allowed to segment by age, origin, or gender. Facebook wants to prevent discrimination in this way.
If you have decided to rent or sell with an agent, they can advertise your property on Facebook for you. This also means you won't receive countless inquiries on your private profile. The real estate agent will also share your listing on their own website and Facebook page, reaching additional interested parties.
Want to sell or rent your property and don't know which platform is best for you? We would be happy to advise you and take care of the marketing for you.