The property listing is the calling card for the property and contains all the important information that a buyer needs to make a purchase decision. A high-quality property listing promotes a positive assessment by the prospective buyer and has been proven to lead to a more successful sale.
Most people don't sell their homes because they want a change of scenery, but because their life situation has changed fundamentally. This could be due to separation, the arrival of a new family member, age, or a career change. In very few cases is this time stress-free and relaxed. Selling your home is just an additional burden that needs to be completed as quickly as possible. very few owners give much thought to the necessary paperwork and proper time management. Since selling a property is very complicated, it's easy to lose track of things or make mistakes that can cost a lot of money.
If you sell your property privately, you have a lot of work ahead of you: determining the right selling price, obtaining all relevant documents and information, creating a detailed property description, searching for the right buyers, placing advertisements, organizing and conducting viewings, Checking the buyer's creditworthiness, negotiating the sale, concluding the notarial contract, and finally handing over the property to the new buyer. This effort is often underestimated. To save time, important tasks are forgotten or skipped. This almost always leads to mistakes and problems that cost money. Here, we show you how you can avoid many of these pitfalls.
1. Error: Incomplete preparation
It is often joked that real estate agents are the most expensive locksmiths in Germany. If that is the case, then the property should sell quickly. What many people underestimate is that the preparation for the sale alone takes a lot of time. It takes quite a while to request and gather all the information and important documents—at least if you don't know where to look. Those who simply want to skip this step may be in for a nasty surprise. If legally required documents such as the energy performance certificate are missing, this can even result in a fine.
And even if you save time by not taking professional photos, drawing floor plans, and gathering other information, you will only end up investing it elsewhere later on. Depending on demand in your region, two scenarios are likely: If demand is high, a large number of interested parties will contact you for a viewing. How many of them will still be interested after the viewing can often be counted on one hand. If demand in the region is rather low, it is even possible that no one will respond from the outset.
2. Error: Excessive price estimate
Many real estate sellers believe that a professional appraisal of their property is not absolutely necessary. They simply use an online appraisal calculator or ask around to find out how much the house three streets down was sold for. To be on the safe side, they add a few thousand dollars to the price—just to make sure they get what they are entitled to in the end. After all, buyers like to negotiate. Both of these are big mistakes. Buying a property is an important decision that no one takes lightly. Prospective buyers search for several months and know the real estate prices very well. They know what properties they can expect for what price. And if a prospective buyer finances the purchase of a property with their bank, the bank's experts take a close look at the property.
To sell a property safely and successfully or to determine the purchase price, you need good contacts in the industry. It is worth knowing an experienced local contact even at the valuation stage. Otherwise, owners run the risk of falling victim to an untrustworthy seller – especially in times of online review portals. Real estate valuation is a complex process that can be simplified by software, but still requires the experience of a professional who can estimate the price at which the property should be offered in the region.
3. Errors: Lack of availability, lack of time, lack of motivation
People who work long hours appreciate their evenings off. Anyone selling their own property must expect to be contacted by interested parties at any time—yes, even in the evenings. There are inquiries, price negotiations, and repeated viewing appointments. There is no receptionist. And if an address is known, the doorbell is likely to ring frequently.
When the phone won't stop ringing and your email inbox is full, owners are faced with a time problem. How are you supposed to answer all these inquiries, and when are all the viewings going to take place? At this point, at the latest, selling a house becomes too much for many sellers. Because the viewing appointments are not the end of the journey: many interested parties want to negotiate the price, view the property again and again with family, friends, architects, and tradespeople, and there is also the question of the creditworthiness of the interested parties to consider. And if you commit to the wrong buyer, you may end up with no buyer at all—and then the whole process starts all over again.
4. Mistake: Overestimating your counterpart
In times when real estate is scarce, people looking for a place to live will take almost any opportunity to view a property. However, it is impossible to say with certainty whether the right buyer is among them. Maximum demand is therefore the problem. A high number of viewings is not always a good thing. Quite the contrary.
It is not uncommon for serious interest in buying to be low because other aspects are much more important to the visitor. In the worst case, they may ask about whether there is an alarm system or where valuables are kept. IMPORTANT: Always ask to see ID before letting strangers into your home. But even if there is a genuine intention to buy, a transaction that is in the pipeline carries risks if it turns out too late that the buyer is not solvent.
If you don't want to have people coming to view your home, you need to make an initial selection based on your listing. This should not be done randomly, but in a targeted manner. If you simply don't respond to half of your emails, you run the risk of excluding serious buyers. Good photos and tools such as digital 360-degree tours are therefore good ways of filtering out interested parties in advance. Professionals also know what information should be included in an online advertisement or property brochure and what should only be disclosed once serious interest has been expressed.
5. Error: Lack of negotiating skills
The first home you shared, the garden where your children learned to ride a bike: for most owners, their home is not just a piece of real estate. When it comes to parting with all of that and selling the house, many private sellers fail. Their high level of emotion often leads to a lack of objectivity in sales negotiations. Defects or problems are often downplayed or even concealed—a fatal mistake that can cause a sale to fall through or cost a lot of money if a purchase agreement has to be rescinded. Negotiating deals worth hundreds of thousands of dollars is not everyone's cup of tea. For experienced real estate professionals, however, negotiation is part of their daily business. They bring years of experience to the table and are used to responding to objections competently.
Why not make it easy on yourself?
There are two ways to avoid all these pitfalls: Either you plan your house sale perfectly from start to finish and take the time to obtain documents, respond to inquiries, conduct viewings, and negotiate—or you get help. As experienced real estate agents, we know how to handle your property and prospective buyers in order to achieve the best possible result for you: Whether it's selling in the shortest possible time, achieving the best possible price, or acting as your personal contact who is available to answer any questions you may have and guide you through the process.
Feel free to contact us—we look forward to getting to know you and your property better during a non-binding initial consultation.