
Even when demand is high, a property does not sell itself
So what are the individual steps in a successful sales process? Let's start with one of the key prerequisites—determining the current market value of the property. However, if you don't deal with this on a daily basis, it's usually difficult to really assess how factors such as location, property size, Living space, type of property, fixtures and fittings, year of construction, renovations carried out, etc. affect the value of a property, taking into account the current market situation.
Property valuation and pricing: the foundation of the sales process
However, if you don't know how much your property is actually worth, you won't be able to find a suitable asking price, let alone come up with a sensible pricing strategy. The asking price is crucial for several reasons, which cannot be explained in detail here. If it is chosen incorrectly, it can have a huge impact on the entire sales process. In the worst case, you will not find any interested buyers, and after months of marketing, you will be under time pressure and ultimately have to sell the property below its value.
Obtaining documents, creating a property listing, managing viewings
Once the right asking price has been found, the next important steps are to gather various documents or request them from different offices and authorities. For example, an energy performance certificate must be available during viewings. A land register extract, building plans, a cadastral map, and several other documents are also required for the sale of real estate.
Next, the property must be presented professionally, preferably with a listing that is designed to appeal to the right target group right away. This saves owners unnecessary email correspondence, phone calls, and viewings, because the brochure already contains all the important information and makes it clear whether the property is suitable for young families, seniors, or investors, for example.
Viewing management should also be well thought out. Mass viewings save a lot of individual appointments. But how do you choose the right buyer when many interested parties show up at once? The next step is to check the creditworthiness of the interested parties. It is also important to find the right way to deal with interested parties who complain about defects or want to negotiate the price down before signing the contract.
You can certainly take each of these steps in the sales process on your own. But for professional brokers, this is their daily business. A professional real estate agent knows what is important when valuing a property, which documents are important for the sale, how to address the right prospective buyers with a property listing, how to organize viewings optimally, and how to select the most suitable buyer from among several prospective buyers. They guarantee that the sale of your property will go exactly as you want it to.
Would you like some non-binding advice on selling your property? Get in touch with us. We're happy to help.
Legal notice: This article does not constitute tax or legal advice in individual cases. Please have the facts of your specific case clarified by a lawyer and/or tax advisor.
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