
Finding real estate buyers – but how?
1. Plan your pricing strategy
Price is one of the most important factors in attracting potential buyers. It is therefore important to conduct a thorough market analysis in order to determine a suitable pricing strategy for your property. This pricing strategy can only be based on a professional valuation. A local quality real estate agent offers this service free of charge.
2. Optimize your presentation
First impressions count—even with real estate. Make sure your property is shown in the best light, both in the photos and in the listing, and during viewings. Use professional photographers, drone shots, home staging services, and virtual tours of your property to not only get the most out of your property, but also to stand out from other real estate sellers. Professional real estate agents use state-of-the-art marketing methods and can advise you on this.
3. Address your target audience
Whether it's an age-appropriate apartment in an area with good medical care or a house with a large plot of land on the edge of the forest, every property has its own target group. Think about which target group is suitable for your property. Address them through the channels where you can best reach them. Choose an approach that suits the target group: modern and light or classic and sophisticated – it's all in the tone. Thanks to their many years of experience, real estate experts know which target group is suitable for which property and where and how best to reach them.
4. Filter out sightseeing tourists
To simplify the buyer selection process, you should start filtering potential buyers right from the start. Not every person who wants to view your property is seriously interested in buying. Other interested parties may be serious, but lack the necessary creditworthiness.
Professional real estate consultants, for example, ask for the contact details of prospective buyers before the viewing or have them fill out a questionnaire with questions about the people who will be moving in, their price expectations, and financing options. Sightseeing tourists usually prefer to remain anonymous and rarely provide accurate information.
5.check creditworthiness
Check whether prospective buyers can actually afford your property. Real estate professionals obtain information about creditworthiness from credit agencies such as Schufa or B&Ürgel and Creditreform. Obtaining this information is often difficult for private individuals – real estate agents know how to do this. You should also ask the prospective buyer to provide you with a letter of commitment from their bank. Make sure that the loan has been approved specifically for the purchase of your property.
Are you looking for assistance in selling your property? Contact us! We will be happy to help you.
Notes
For reasons of better readability, the generic masculine form is used in this text. Female and other gender identities are expressly included insofar as this is necessary for the statement.
Legal notice: This article does not constitute tax or legal advice in individual cases. Please have the facts of your specific case clarified by a lawyer and/or tax advisor.
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