Sell real estate

The real estate exposé

You never get a second chance to make a first impression, whether in real life or on paper.

Garcia Immobilien

YOUR SPECIALIST FOR REAL ESTATE

Sell real estate

The real estate exposé

You never get a second chance to make a first impression, whether in real life or on paper.

Garcia Immobilien

YOUR SPECIALIST FOR REAL ESTATE

The value of a property is as high as its presentation

Garcia & Co. Immobilien

Find property Your personal consultation

Owners quickly forget that some information in documents such as exposés is legally binding. Anyone who does not have an energy performance certificate or calculates the living space incorrectly may face fines. Financial losses on the sale price are just as annoying: If the property is presented in a high-quality manner, buyers are more willing to pay the appropriate price—good photos and detailed information clearly demonstrate the value of the property, while blurry photos and mediocre texts have the opposite effect. If you want to be on the safe side, get the support of a professional real estate agent who will compile all the important information and ensure that the property is presented, marketed, and sold in a legally compliant manner.

Our marketing department ensures that your property appeals to the right, creditworthy prospective buyers who are willing to pay the asking price. We also attach great importance to providing our clients with security throughout the entire sales process, which is why you only pay the brokerage commission once your property has been successfully sold.

If you would like to sell your property yourself, we can tell you what you need to bear in mind when creating your listing.

Nowadays, when people think about selling real estate, they often only consider the listings on large portals. Even though it seems simple and tempting, we still advise against relying on an online listing to automatically lead to a successful sale. The reasons for this are easy to explain: First, you miss out on the opportunity to convince potential buyers of the special features of your property before they even view it. Especially in times of high demand, your mailbox can quickly become overflowing, and you as the owner have no idea who among all the enquirers is seriously interested and who just wants to see what properties are available in the neighborhood. To avoid time-consuming property viewings and directly address genuine interested parties who are willing to pay a good price, an exposé is a good strategy.

When placing an advertisement, the aim is to provide just enough information to make interested parties curious and willing to fill out the contact form or contact you by email to receive the property details. Those who have read this carefully will only view the property if it matches their search criteria fairly accurately. Of course, you should use professional photos and informative texts in your advertisement. After all, the headline, key details, and a meaningful photo are the first things potential buyers see about your property. So this is where you lay the foundation for a successful and quick sale.

Whether printed or presented digitally, the exposé is the showcase for a property. All important information is summarized here. Starting with general facts such as the year of construction, the sale price, and energy consumption, through floor plans, to lively descriptions and precise information about the condition and features of the property—ideally, after reading the exposé, no questions should remain unanswered

Professional photos play a particularly important role in a convincing presentation. The value of a property is assessed very differently when well-chosen views and interior details are presented in aesthetically appealing photos than when the pictures show dirty dishes in the sink or are so dark that it is difficult to see anything.

Unlike a viewing, which you can control and influence yourself, you have (almost!) no control over how prospective buyers read, view, and respond to your listing. You also cannot influence whether prospective buyers actually read every single sentence. Especially when there are several properties to choose from, it is possible that the property descriptions will only be skimmed over at first—this is when the wheat separates from the chaff.

However, there are factors that increase your chances of your property being seen and even experienced through the paper (or computer screen). That's why you should make particular use of headlines and photos to highlight the most important selling points. What makes your property so attractive? Is it the great location right on the lake, the spacious living room, or the exclusive furnishings that make buyers' hearts beat faster? Selling real estate is by no means a purely rational process. The emotions and personal wishes of prospective buyers are almost as important—and these are better addressed by a lively description than by pure facts.

Of course, it is important to present your property in the best possible light with a professional listing. Buying real estate is often an emotional experience for prospective buyers, as it is their potential new home. However, euphemistic adjectives such as "high-quality" or "light-filled" only make sense in a description if they can be linked to specific features of the property. The actual condition of the property, including any defects, should be as clear as possible from the listing.

This is because many sellers think they have to conceal defects or sell them as supposed advantages. The hole in the roof then becomes a unique opportunity to look at the starry sky from your bed. Incidentally, no buyer falls for such tricks. Of course, there are flaws that also have advantages. The noisy bar next door could become your local hangout. However, it is better to mention both aspects directly or remain neutral.

Ask yourself: Who are you writing the text for? Who are you taking the photos for? To strike the right chord, you need to know your target audience. Is your property more suitable for a young family whose children want to play in a large garden and who would appreciate playgrounds and kindergartens nearby? Or do you see an older couple living here who would appreciate a walk-in shower and good bus connections?

Exposés also show a possible vision of the future of how the property could be transformed by the individual touch of a prospective buyer. The art lies in maintaining the tension between factually and legally correct information and creating an emotional mental space for what life in the property could look like tomorrow.

Liability in real estate sales

When selling a property, you can quickly become legally liable for statements made or information withheld or unintentionally omitted. What do you need to bear in mind? A professional real estate agent can help.

The property listing is the calling card for the property and contains all the important information that a buyer needs to make a purchase decision. A high-quality property listing promotes a positive assessment by the prospective buyer and has been proven to lead to a more successful sale.

Do I absolutely need an exposé to sell my property well?

What's better: taking your own photos or hiring an expensive photographer?

An experienced real estate photographer knows exactly how to photograph a property. Professional photos have been proven to promote successful sales. TIP: Professional real estate agents cover the photographer's costs.

A combination of both makes the most sense. IMPORTANT: All information should be checked beforehand.

Which is better: a print exposé or an online advertisement?

Which is better: selling with or without emotions?

With just the right amount of emotion! People don't buy real estate just for the square footage it offers, but for the feeling of what it will be like to live there or the advantages of owning it.

When demand is high, professional brokers filter out suitable prospective buyers and clarify, for example, whether the property fits within the buyer's budget before arranging a viewing.

Do I need a real estate agent despite high demand?

Have professional exposés created and maximize your sales opportunities

Do you need help with marketing and are looking for someone to present your property in the best possible light? Over more than 20 years, we have established effective sales principles that can be tailored to your ideas about the sale and the value of the property. Target groups and market prices also determine which tools we use to successfully achieve your goals. In collaboration with a marketing agency that specializes in real estate marketing, we create a customized listing for your property with professional photos, tailored text, and an appealing design. This ensures that our team always has enough time to be there for you as your personal point of contact.

Interested in a professional exposé for your property? Then get in touch—we look forward to getting to know you and your property!

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Lisa Hille

Head of Office Management

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Riccardo Giamporcaro

Real estate consultant for residential properties

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Pedro Garcia

Managing Director - Real Estate Consultant for Commercial Properties & Investments

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Ulrike Bogner

Office Management & Finance

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Peter G. Beuth

Real estate consultant for property owners Real estate valuations – DEKRA-certified expert in real estate valuation D1

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Sustainability in the real estate sector: support programs and benefits for owners

Sustainability is no longer just a buzzword, but plays a central role in the real estate sector. Owners who focus on energy-efficient construction, resource-saving modernization, or sustainable management of their properties today benefit in several ways: through government subsidy programs, long-term cost savings, and a significant increase in the value of their property. In the Olpe district and neighboring regions in particular, the requirements for sustainable standards are rising—and with them the demand for modern, future-proof properties. Whether KfW promotional loans for energy-efficient renovation, subsidies for photovoltaic systems, or special incentives from the federal states: it is worthwhile for owners to invest specifically in sustainable measures. In addition to reducing ongoing operating costs, such investments significantly increase the attractiveness of properties for buyers and tenants. Better rentability, higher return prospects, and a greater sense of security with regard to upcoming legal regulations are convincing arguments for more sustainability in real estate portfolios. Those who look into funding opportunities and sustainable concepts early on create real added value for themselves and future generations.

The role of the real estate agent in the modern real estate market: A guide

Real estate agents play a key role in the modern real estate market, combining expertise with interpersonal communication skills. When you decide to buy or sell a home, the support of an experienced agent can make the difference between a successful and a discouraging process. Not only do they know the market and help you find the right price, they also offer emotional support and legal security. A good real estate agent not only has extensive knowledge of local market trends, but also has a wide network of contacts ranging from tradespeople to financial advisors. Garcia & Co Immobilien GmbH places particular emphasis on strategic advice and individual support to ensure that every real estate transaction is a tailor-made success. Trust, transparency, and commitment make all the difference. Make your next real estate purchase or sale stress-free, efficient, and profitable by relying on the expertise of a professional real estate agent.

Current trends in the real estate market in 2025: What buyers and sellers should know

The real estate market in 2025 is facing dynamic changes that will have a significant impact on both buyers and sellers. One key trend is the increased use of digitalization in real estate, from virtual viewings to data-based price analyses. These technologies enable potential buyers to make informed decisions and offer sellers forward-looking marketing strategies. Demand for environmentally friendly and energy-efficient properties is also growing rapidly. Modern buyers value low emissions and sustainable construction, which has a significant impact on property values. Another trend is the urbanization of smaller cities, as more and more people are moving from large cities to smaller communities to benefit from a higher quality of life and lower prices. This development opens up opportunities for sellers who invest early in up-and-coming regions. At the same time, this means that buyers should consider more options outside the traditional "hotspots" in major cities. In summary, knowledge of these trends and their implications for the buying and selling process can have a decisive impact. It is now more important than ever for buyers and sellers to closely monitor the market and position themselves accordingly.

Why a real estate agent will be indispensable in 2025: advantages and added value

At a time when the real estate market is more complex and dynamic than ever, real estate agents will remain an indispensable partner for anyone looking to sell or rent their property in 2025. Real estate agents not only offer valuable support in pricing and strategically approaching buyers, but also act as expert advisors throughout the entire sales process. A real estate agent brings more than just experience to the table. They provide a comprehensive market analysis that helps to achieve the best possible sale price. With a deep understanding of regional conditions, agents are able to identify and avoid potential pitfalls at an early stage. At the same time, they offer emotional support and relief by taking care of formalities and negotiations. This is particularly valuable at times when real estate transactions are often more than just business, but also involve emotional decisions.

The most important steps to successfully sell a house

Selling a house requires much more than just putting a "for sale" sign in the front yard. Strategic preparation is essential to achieve the best possible sale price and find the right buyer in a timely manner. Determining the market value is the first important step. A well-founded property valuation ensures that you neither underestimate nor overestimate the value, which could deter potential buyers. Experts such as those at Garcia & Co Immobilien GmbH offer many years of experience and precise analyses. Once the value of the property has been determined, effective presentation is crucial. An attractively designed brochure, supplemented by professional photographs, highlights the best features of your property. Consider carrying out minor renovations if necessary to increase its appeal. Well-maintained properties with attention to detail are more likely to attract interested parties and can have an emotional impact on those looking for a new home. Finally, you should prepare for negotiations so that you can respond to the expectations of interested parties. Openness and transparency play a major role here, because trust is an invaluable advantage when selling a house.

Top tips for successfully selling residential properties

Selling a residential property is often one of the most important decisions in a homeowner's life. Achieving the best possible price requires a well thought-out and strategic approach. First, a precise market analysis is essential. This allows you to estimate the current value of the property and skillfully use this information in price negotiations. A reliable property valuation not only builds trust with potential buyers, but also forms the foundation for all further sales strategies. Another important aspect is a high-quality property listing. Professional photos and a detailed description can be decisive in attracting the interest of the target group. In the digital age, a compelling online presentation of your property is essential. Platforms with a wide reach and a targeted approach increase visibility and maximize the chances of achieving the best possible price. Each of these steps requires careful planning and execution to ensure that the sales process is not only successful but also runs smoothly.